If you are interested in Chinese market, I want to share you one impression: Changing!
Yesterday I went to a Chinese moon festival gathering in New York City, it is interesting to find that an old Chinese tradition becomes very popular today, such as Qin playing, tasting tea and of course the unexpected new style moon cake. In the mean time, I read New York times which report a Chinese Wang Hong – someone becomes extremely popular at internet. Such as this 
one Pipa Jiang who is talking about everything and anything about Chinese life. It is a new style comedian.
Today Chinese are so expressive, more open and mixed. If you want to learn Chinese, this is the link you can try to watch and laugh.
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